12/11/2023 0 Comments Piggly wiggly supermarket vests![]() Imagine stores without endless aisles wide enough to accommodate shopping carts (yet to be invented - or needed). Not so much for the tens of thousands of Safeway employees who lost their jobs as a result of mass store closings and other cuts.” The deal worked out wonderfully for KKR, which made $7.2 billion on its initial $129 million investment when it sold its stake in 1999. In 1986, it was taken private in a $4.25 billion leveraged buyout by led by Kohlberg Kravis Roberts. “There are elements of deja vu for Safeway. Ross, writing in the San Francisco Chronicle: Which brings me back to the Safeway-Albertson’s merger under Cerberus Capital Management according to Andrew S. Of course, “Consistently lower prices are assured by our unusual and economical plan of operation.” Also, in a world where shopping was still a daily chore, words like “linger” and “leisure” and “vogue” are emotionally powerful. But there is also a subtle appeal to the independent “woman of today” who can “choose for herself” and make her “ own decisions.” They are freed from high-pressure salesmen (the clerks in all these ads are men) and from the humiliation of having to ask the clerk for something cheaper. Certainly, the ability to see the price of every item and to compare them is a help to careful budgeting. Students of advertising should study the vocabulary of this ad. You compare prices, make your own decision - uninfluenced by salesmen.” Take what you like in your hands, examine it at leisure. “Famous packages, familiar jars and cans, fresh inviting fruits and vegetables - each item with its big square price tag, at Piggly Wiggly. ![]() ![]() Grocery clerks like him would be eliminated in the new supermarkets. The man behind the counter, Armour meat Ad, Ladies’ Home Journal, July 1917.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |